Nick Drake — Sr. Director of Growth Consulting, WPP Open

$7.5M: TCV in new business contributed by my EMEA team, 2019–2022
50+: Generative AI agents built and deployed for Lloyds' AI Turing experiment
#1: Most-used AI agent across WPP's global network — 21,117 conversations, 10,953 users
3%: Brand uplift delivered by the Google Pixel agentic marketing pilot

Career highlights

Founded Promptzilla 3000, a SaaS platform for generating, adversarially testing and optimising AI prompts and multi-agent systems
Won L'Oréal's global business — the largest win in SQAD's history
Authored the WPP Gen AI Model Guide and AI Agent Creation Guide, both adopted network-wide
Designed agentic workflows to automate tasks for global clients and teams
Opened SQAD's London and Paris offices and launched EMEA operations
Built and led sales and client success teams across EMEA
Helped grow a SaaS business from start-up to global industry leader serving 1,000+ clients

Experience

WPP

1 yr 9 mos

British multinational holding company and the world's largest advertising group, spanning communications, experience, commerce and technology.

Sr. Director of Growth Consulting, WPP Open

Sep 2025 – Present

London, United Kingdom1 yr

Driving revenue growth by connecting WPP's clients with the full value of WPP Open, the group's AI-powered platform for modern marketing. Frame the right solution, prove the value, help clients grow with confidence.

Selected achievements

Drove WPP Open narrative and AI-led solution framing for AstraZeneca and PwC, contributing to both successful pitch outcomes.
Played a key role in Lloyds' AI Turing experiment, building and deploying 50+ generative AI agents across creative strategy and content development. The AI-only team demonstrated the speed and scale of AI while surfacing its limitations — and the breakthrough value of Human+AI collaboration.

Scope(5)

Collaborate with WPP agencies on major pitches, shaping strategic narratives and designing platform-led solutions.
Consult with clients to uncover growth levers and align WPP Open capabilities to business outcomes across media, creative and production.
Work with Product to feed client insight into roadmap development and represent the voice of the customer.
Support the wider Growth team in planning and executing strategies that sustain long-term revenue growth.
Ensure clean post-sale handoff to customer success and enablement for seamless adoption.

Director of Product Growth

Dec 2024 – Sep 2025

London, United Kingdom10 mos

Led product growth for Creative Studio, WPP's generative AI platform, positioning it as a transformative solution for innovation, efficiency and client value across the network.

Selected achievements

Developed AI agents for major client pitches including Fanta, Santander, Unilever, Colgate and L'Oréal.
Contributed to the winning pitch for Heineken's global BLT business.
Authored the WPP Gen AI Model Guide, now used network-wide to evaluate generative models.
Created the AI Agent Creation Guide, enabling scalable, consistent AI agent development across WPP.
Designed and built the WPP Open FAQ Agent — the most-used AI agent across WPP's global network, ranked first of thousands, with 21,117 conversations across 10,953 users and 1,520 projects.

Scope(7)

Served as the go-to expert on Creative Studio's generative AI capabilities, supporting strategic growth initiatives.
Represented WPP Open in client engagements and global pitches, articulating the platform value proposition.
Built and executed a foundational go-to-market plan to accelerate adoption and support revenue goals.
Led client workshops to uncover AI integration opportunities that streamline workflows.
Crafted RFP responses and tailored sales collateral aligned to client needs.
Trained regional and global teams on Creative Studio tools and AI agent design.
Contributed to the WPP AI Agent Design team developing AI-powered workflows with measurable impact.

Hogarth

1 yr 4 mos

Hogarth Worldwide (WPP) is the world's largest creative content production specialist, with 6,000+ experts across 30 cities delivering all-channel production and language services.

Head of Customer Success, Intelligent Content

Apr 2024 – Nov 2024

London, United Kingdom8 mos

Reported to the Global Head of Product, Addressable

Founded Hogarth's first Customer Success organisation, for Intelligent Content — an AI engine generating personalised ads in seconds, with analytics to optimise campaigns and boost engagement.

Selected achievements

Developed and launched the Customer Success strategy from scratch.
Built a comprehensive framework to streamline client onboarding.
Designed a training programme to improve team and client knowledge.
Standardised operations by authoring team playbooks.
Created engaging marketing materials including documents and videos.

Scope(6)

Developed a Customer Success strategy aligned to business goals, ensuring clients achieved maximum platform value.
Established scalable processes for onboarding, adoption, retention and satisfaction.
Acted as the voice of the customer, ensuring product and service offerings met client needs.
Maintained senior client relationships and identified growth and expansion opportunities.
Participated in pitches including BP, Chocomel and Sky.
Served as subject matter expert on the platform for clients and internal teams.

Senior AI Solutions Consultant

Aug 2023 – Apr 2024

London, United Kingdom9 mos

Reported to the Global Head of AI Product

Pre-sales expert and subject matter specialist on AI-driven solutions, leading adoption of Creative Studio — WPP's first generative AI platform — alongside Intelligent Content, partnering with agencies and clients to drive innovation through automation.

Selected achievements

Created an AI agent to automate copywriting for Heinz.
Authored a generative AI induction guide for new hires at WPP.
Designed prompts for automating processes in Creative Studio.
Developed a Creative Studio user guide to enhance team adoption.
Led multiple workshops training WPP agencies and clients on AI tools.

Scope(4)

Advised WPP agencies and clients on using Hogarth's AI-powered tools to automate processes, producing significant time and cost savings.
Collaborated on high-level pitches demonstrating Creative Studio capabilities.
Developed and optimised tailored prompts to improve task automation and creative output.
Led adoption workshops with WPP's agencies and clients.

Guideline

1 yr 1 mo

$50M media, advertising and technology company with 150 employees, created when private equity firm GTCR purchased SQAD and Standard Media Index.

VP EMEA

Mar 2022 – Mar 2023

London, United Kingdom1 yr 1 mo

Reported to the CRO / 1 Sales Director, 1 Sales Engineer

Player-manager leading EMEA sales, growing revenue through SaaS planning and ad intelligence solutions in highly competitive markets.

Selected achievements

Won the global business for Dyson and TikTok.
Created the successful business case for a Prisma integration with MediaTools.
Drove efficiencies by implementing company OKRs across EMEA.
Expedited and enhanced the sales process by hiring a Sales Engineer.

Scope(9)

Grew EMEA revenue selling SaaS planning and ad intelligence solutions.
Led a high-performing sales team across the full cycle, lead to close.
Ran complex enterprise sales cycles requiring partnership with Product, Engineering and Data & Insights.
Managed pipeline against a $2M team growth target through new logos and account expansion.
Met $200K cross-sell and upsell targets selling new ad intelligence products.
Maintained a self-imposed 90% retention rate with key accounts including IKEA, Dyson and Dentsu.
Updated C-suite on client pitches, revenue projections and projects.
Advised Product on platform enhancements and defined business cases for EMEA-critical integrations.
Grew the team by hiring, training, onboarding and mentoring.

SQAD LLC

13 yrs

Privately held AdTech/MarTech company providing advertising intelligence and media planning & analytics tools. 90 employees, estimated revenue $19M.

VP EMEA

Oct 2017 – Mar 2022

London, United Kingdom4 yrs 6 mos

Reported to the CRO / 1 Sales Director, 1 Regional Client Advocate Director

Promoted by the CEO to expand SQAD's EMEA business on the strength of regional results. Led the London team supporting 10,000 users across top agencies and Fortune 500 companies including GroupM, Publicis, Procter & Gamble, AB InBev, IKEA and Amazon.

Selected achievements

Won L'Oréal's global business — the largest win in SQAD's history.
Team contributed $7.5M TCV in new business between 2019 and 2022, including Procter & Gamble, and grew existing accounts such as Dentsu by 30%.
Exceeded 2020 and 2021 sales quotas by 35% and 60% respectively despite COVID disruption, winning global business for Mattel, L'Oréal, AB InBev and IKEA.
Opened SQAD's Paris satellite presence and hired a Client Success Manager, driving approximately $1.8M in revenue over three years.
Supported FWA/Comcast's ability to win $1.7M TCV in new business by forming a strategic partnership that expanded the London and Paris business.
Improved RFP response efficiency by 20% by implementing a formalised response process and team.
Co-authored a media management and automation white paper that contributed to a 10% sales uptick in Q4 2019.
Led and managed the MediaTools integration project with Adazzle.
Won the 2018 SQAD Power Player Award for growing the EMEA team and business.

Scope(11)

Led business development and sales strategy across EMEA.
Managed complex sales cycles with Product, Engineering and Data & Insights.
Managed pipeline against a $780K team growth target through new logos and account expansion.
Met $200K cross-sell and upsell targets selling ad intelligence products to existing customers.
Maintained a self-imposed 90% retention rate with key accounts including IKEA, Dyson and Dentsu.
Implemented EMEA OKRs to hit quarterly and annual goals.
Led executive business reviews for high-profile clients including AB InBev and Nestlé.
Developed playbooks for Enterprise, SMB and Tech Touch customer segments.
Advised the Client Success team on minimising churn and improving retention, and ran customer journey mapping sessions.
Grew Sales and Client Success teams through hiring, training and mentoring.
Updated C-suite on EMEA strategy, pitches and revenue projections.

Client Success Director EMEA

Apr 2009 – Oct 2017

London, United Kingdom8 yrs 7 mos

Reported to the Head of Client Success / 6 Client Success Managers

Promoted by the CEO to lead SQAD's EMEA expansion and open a new London office. Managed a region servicing 40+ countries and 40+ Fortune 500 clients and agencies.

Selected achievements

Increased SQAD's growth by 30% by opening the London office.
Produced savings of approximately 1.5 FTE by streamlining the onboarding process.
Successfully led Procter & Gamble's EMEA onboarding across 40 countries.
Onboarded the Nestlé account across 35 countries.
Enhanced data and analytics for Nestlé and GroupM by building custom BI dashboards.
Accelerated database configuration by 40% by training the team to use SQL.
Led hundreds of training and engagement activities for key EMEA clients.

Scope(8)

Opened a new London office and established SQAD as a UK entity.
Developed and led a high-performing EMEA Client Success team supporting 9,000 users across top agencies and Fortune 500 companies including Procter & Gamble, Amazon, SC Johnson and GSK.
Led global account onboarding including Nestlé, SC Johnson, Mondelez, Procter & Gamble, Samsung, Publicis and GroupM.
Managed 15+ key Fortune 500 accounts including Nestlé, Visa, GroupM, Procter & Gamble and Johnson & Johnson.
Developed and executed client outreach strategy and engagement events, increasing client value and stabilising at-risk accounts.
Authored internal and external playbooks and operational manuals to drive adoption.
Orchestrated process mapping analysis sessions with clients including Amazon.
Resolved escalated issues in compliance with SLAs.

Workhorse Software

8 yrs 11 mos

Media planning and analytics start-up whose platform expedited the planning process for enterprise advertisers and media agencies.

Customer Support Manager

May 2000 – Mar 2009

Greater Chicago Area8 yrs 11 mos

Recruited as the fifth employee / Reported to the Director of Client Services

Joined as the fifth employee of a rapidly expanding tech start-up, covering account management, customer support, project management, technical writing, product demonstrations and client training.

Selected achievements

Helped grow the business into the industry leader it had become by 2009.
Managed the Procter & Gamble, SC Johnson and Johnson & Johnson accounts.
Authored the company's playbooks and product documentation.
Served top agencies including Starcom, UM, Mindshare, Mediacom and Carat, plus Fortune 500 clients such as Kraft/Heinz.

Scope(3)

Account management, customer support, onboarding and client training.
Project management and technical writing.
Product demonstrations and problem-solving for enterprise advertisers.

Selected work

Designed and built
WPP Open FAQ Agent
An agent that explains the value proposition of every tool and feature across WPP Open. It became the most-used AI agent on WPP's global network — ranked first of thousands, with 21,117 conversations across 10,953 users and 1,520 projects.
- Agent design
- WPP Open
- Network-wide adoption
Helped lead
Google Pixel agentic marketing pilot
AI personas analysed millennial social conversation to surface a shift toward reframing mundane moments as cinematic. A brand agent recommended Pixel's Camera Coach feature, and specialised agents carried the work from social listening to an actionable brief in an hour — with assets approved, personalised and live within 24 hours. Delivered a 3% brand uplift, and was showcased publicly by WPP's chief executive.
- Agentic workflows
- Google
- 3% brand lift
Created
"Dutch CMO" launch avatar
A deliberately demanding, diva-ish AI avatar built for the launch of WPP Open Pro, assembled quickly with HeyGen and Fish Audio.
- HeyGen
- Fish Audio
- Avatar

Entrepreneurial ventures

Promptzilla 3000

Side venture

Founder & Creator

Apr 2025 – Present

1 yr 5 mos

Independently conceived, designed and launched a SaaS platform that lets AI builders and prompt engineers generate, adversarially test and optimise prompts and multi-agent systems before they reach production. Own the full product lifecycle — UX, pricing, positioning and go-to-market — alongside a full-time role at WPP.

Selected achievements

Designed a generate–test–optimise workflow, including an automated testing suite that scores prompt performance across real-world and adversarial input scenarios.
Built and launched a freemium-to-subscription pricing model with a bring-your-own-API-key architecture, keeping running costs transparent for users.

Capabilities & credentials

Growth & Revenue

Consultative growth strategy
Enterprise SaaS sales
Pitch leadership
Go-to-market planning
Pipeline & forecasting
Cross-sell & upsell
Renewal management
Market expansion

AI & Product

Generative AI strategy
AI agent design
Prompt engineering
Agentic workflow automation
SaaS product development
Product growth
Roadmap influence & customer voice
Marketing technology

Customer Success

CS strategy & operating model
Enterprise onboarding
Retention & churn reduction
Executive business reviews
Playbooks & enablement
Client training & workshops

Leadership

Team building & hiring
Player-manager leadership
Talent development & mentoring
Stakeholder management
Change management
OKR implementation
C-suite reporting
Cross-functional partnership

Education

University of Kansas
BS, Journalism — Advertising

Awards

SQAD Power Player Award — for growing the EMEA team and business (2018)

Certifications

AI Fluency: Framework & Foundations — Anthropic · Jun 2026
Introduction to Claude Cowork — Anthropic · Jun 2026
Introduction to Agent Skills — Anthropic · Jun 2026
ChatGPT Advanced Data Analysis — Vanderbilt University · Dec 2025
Intro to DALL·E and GPT Vision — Scrimba · Dec 2025
Full MEDDPICC — MEDDIC Academy · Oct 2025
n8n: No Code AI Agent Builder — Simplilearn · Jun 2025
Agentic AI and AI Agents: A Primer for Leaders — Vanderbilt University · May 2025
AI For Everyone — DeepLearning.AI · Nov 2024
Make Foundation — Make · Sep 2024
Advanced Prompt Engineering for Everyone — Vanderbilt University · Sep 2024
What Is Generative AI? — LinkedIn · Jun 2024
Advanced Prompt Engineering Techniques — LinkedIn · Jun 2024
Certified Customer Success Manager (CCSM) Level 3 — SuccessHACKER · Apr 2024 · expired
ChatGPT and Beyond: Advanced Prompt Engineering — Uplimit · Mar 2024
Certified Customer Success Manager (CCSM) Level 2 — SuccessHACKER · Mar 2024 · expired
Generative AI Fundamentals — Google · Oct 2023
Introduction to Generative AI — Google · Oct 2023
Introduction to Large Language Models — Google · Oct 2023
Introduction to Responsible AI — Google · Oct 2023
AI & ChatGPT for Everyone — Uplimit · Sep 2023
Prompt Engineering for ChatGPT — Vanderbilt University · Aug 2023
Edge Academy Certified: Executive Program — The Trade Desk · May 2023
Certified Customer Success Manager (CCSM) Level 1 — SuccessHACKER · May 2023 · expired
Programmatic Foundations — TPA Digital · Jun 2022
PRINCE2 Foundation and Practitioner — PeopleCert · Mar 2019
Google Squared — Squared Online · Feb 2017
Project Management — City St George's, University of London · Mar 2014

Selected impact

Career highlights

Experience

WPP

Sr. Director of Growth Consulting, WPP Open

Selected achievements

Director of Product Growth

Selected achievements

Hogarth

Head of Customer Success, Intelligent Content

Selected achievements

Senior AI Solutions Consultant

Selected achievements

Guideline

VP EMEA

Selected achievements

SQAD LLC

VP EMEA

Selected achievements

Client Success Director EMEA

Selected achievements

Workhorse Software

Customer Support Manager

Selected achievements

Selected work

WPP Open FAQ Agent

Google Pixel agentic marketing pilot

"Dutch CMO" launch avatar

Entrepreneurial ventures

Promptzilla 3000

Founder & Creator

Selected achievements

Capabilities & credentials

Growth & Revenue

AI & Product

Customer Success

Leadership

Education

Awards

Certifications