Nick Drake — Sr. Director of Growth Consulting, WPP Open

$7.5M: TCV in new business contributed by my EMEA team, 2019–2022
50+: Generative AI agents built and deployed for Lloyds' AI Turing experiment
#1: Most-used AI agent across WPP's global network — 21,117 conversations, 10,953 users
3%: Brand uplift delivered by the Google Pixel agentic marketing pilot

Career highlights

Founded Promptzilla 3000, a SaaS platform for generating, adversarially testing and optimising AI prompts and multi-agent systems
Founded Continuo, a personal productivity app that keeps notes, tasks, projects and links in one record and surfaces only what needs doing today
Won L'Oréal's global business — the largest win in SQAD's history
Authored the WPP Gen AI Model Guide and AI Agent Creation Guide, both adopted network-wide
Designed agentic workflows to automate tasks for global clients and teams
Opened SQAD's London and Paris offices and launched EMEA operations
Built and led sales and client success teams across EMEA
Helped grow a SaaS business from start-up to global industry leader serving 1,000+ clients

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Has he actually owned a revenue target, or is this a consulting role?
Both. As VP EMEA at SQAD he carried a $780K team growth target plus a $200K cross-sell target, exceeding 2020 and 2021 quotas by 35% and 60%. The current WPP Open role is growth consulting — pitch and solution framing rather than a personal quota. Sources · SQAD VP EMEA · Guideline VP EMEA
CV

17 years, four companies

SQAD LLC

2009–2022

Guideline

2022–2023

Hogarth

2023–2024

WPP

2024–now

2009201520202026

Selected work

Designed and built
WPP Open FAQ Agent
An agent that explains the value proposition of every tool and feature across WPP Open. It became the most-used AI agent on WPP's global network — ranked first of thousands, with 21,117 conversations across 10,953 users and 1,520 projects.
- Agent design
- WPP Open
- Network-wide adoption
Helped lead
Google Pixel agentic marketing pilot ↗
AI personas analysed millennial social conversation to surface a shift toward reframing mundane moments as cinematic. A brand agent recommended Pixel's Camera Coach feature, and specialised agents carried the work from social listening to an actionable brief in an hour — with assets approved, personalised and live within 24 hours. Delivered a 3% brand uplift, and was showcased publicly by WPP's chief executive.
- Agentic workflows
- Google
- 3% brand lift
Created
"Dutch CMO" launch avatar ↗
A deliberately demanding, diva-ish AI avatar built for the launch of WPP Open Pro, assembled quickly with HeyGen and Fish Audio.
- HeyGen
- Fish Audio
- Avatar

Entrepreneurial ventures

Two products, built and shipped in evenings and weekends. One for the people building with AI, one for anyone trying to get through a Tuesday.

Side venture · Founder & Creator · Aug 2026 – Present · 2 mos

Continuo ↗

Built and launched a personal productivity app to simplify and streamline note-taking, task tracking and project management. I identified the problem, shaped the product and took it to market, owning UX, copy, pricing and go-to-market alongside a full-time role at WPP.

Selected achievements

Built a single-record model where tasks created inside notes automatically surface in the day's task list, eliminating duplicate work and the need for a separate task backlog.
Designed and shipped frictionless capture from anywhere — typed, dictated or forwarded to a private capture address — alongside a keyboard-triggered focus mode that surfaces one task at a time.
Created and launched a deliberately simple £2-a-month subscription with no tiers or seats, a free plan with unlimited tasks, and unrestricted Markdown and CSV export on every plan.

Side venture · Founder & Creator · Apr 2025 – Present · 1 yr 6 mos

Promptzilla 3000 ↗

Created a SaaS platform for AI builders and prompt engineers to generate, adversarially test and optimise prompts and multi-agent systems before they reach production. I took the product from concept to market, owning UX, pricing, positioning and go-to-market alongside a full-time role at WPP.

Selected achievements

Designed and built a generate–test–optimise workflow, including an automated testing suite that scores prompt performance across real-world and adversarial input scenarios.
Built and launched a freemium-to-subscription pricing model around a bring-your-own-API-key architecture, keeping infrastructure costs transparent and directly tied to user consumption.

Experience

WPP· 1 yr 10 mos

British multinational holding company and the world's largest advertising group, spanning communications, experience, commerce and technology.

Sep 2025
Present
1 yr 1 mo

Sr. Director of Growth Consulting, WPP Open

London, United Kingdom

Driving revenue growth by connecting WPP's clients with the full value of WPP Open, the group's AI-powered platform for modern marketing. Frame the right solution, prove the value, help clients grow with confidence.

Selected achievements

Drove WPP Open narrative and AI-led solution framing for AstraZeneca and PwC, contributing to both successful pitch outcomes.
Played a key role in Lloyds' AI Turing experiment, building and deploying 50+ generative AI agents across creative strategy and content development. The AI-only team demonstrated the speed and scale of AI while surfacing its limitations — and the breakthrough value of Human+AI collaboration.

Collaborate with WPP agencies on major pitches, shaping strategic narratives and designing platform-led solutions.
Consult with clients to uncover growth levers and align WPP Open capabilities to business outcomes across media, creative and production.
Work with Product to feed client insight into roadmap development and represent the voice of the customer.
Support the wider Growth team in planning and executing strategies that sustain long-term revenue growth.
Ensure clean post-sale handoff to customer success and enablement for seamless adoption.

Dec 2024
Sep 2025
10 mos

Director of Product Growth

London, United Kingdom

Led product growth for Creative Studio, WPP's generative AI platform, positioning it as a transformative solution for innovation, efficiency and client value across the network.

Selected achievements

Developed AI agents for major client pitches including Fanta, Santander, Unilever, Colgate and L'Oréal.
Contributed to the winning pitch for Heineken's global BLT business.
Authored the WPP Gen AI Model Guide, now used network-wide to evaluate generative models.
Created the AI Agent Creation Guide, enabling scalable, consistent AI agent development across WPP.
Designed and built the WPP Open FAQ Agent — the most-used AI agent across WPP's global network, ranked first of thousands, with 21,117 conversations across 10,953 users and 1,520 projects.

Served as the go-to expert on Creative Studio's generative AI capabilities, supporting strategic growth initiatives.
Represented WPP Open in client engagements and global pitches, articulating the platform value proposition.
Built and executed a foundational go-to-market plan to accelerate adoption and support revenue goals.
Led client workshops to uncover AI integration opportunities that streamline workflows.
Crafted RFP responses and tailored sales collateral aligned to client needs.
Trained regional and global teams on Creative Studio tools and AI agent design.
Contributed to the WPP AI Agent Design team developing AI-powered workflows with measurable impact.

Hogarth· 1 yr 4 mos

Hogarth Worldwide (WPP) is the world's largest creative content production specialist, with 6,000+ experts across 30 cities delivering all-channel production and language services.

Apr 2024
Nov 2024
8 mos

Head of Customer Success, Intelligent Content

London, United Kingdom · Reported to the Global Head of Product, Addressable

Founded Hogarth's first Customer Success organisation, for Intelligent Content — an AI engine generating personalised ads in seconds, with analytics to optimise campaigns and boost engagement.

Selected achievements

Developed and launched the Customer Success strategy from scratch.
Built a comprehensive framework to streamline client onboarding.
Designed a training programme to improve team and client knowledge.
Standardised operations by authoring team playbooks.
Created engaging marketing materials including documents and videos.

Developed a Customer Success strategy aligned to business goals, ensuring clients achieved maximum platform value.
Established scalable processes for onboarding, adoption, retention and satisfaction.
Acted as the voice of the customer, ensuring product and service offerings met client needs.
Maintained senior client relationships and identified growth and expansion opportunities.
Participated in pitches including BP, Chocomel and Sky.
Served as subject matter expert on the platform for clients and internal teams.

Aug 2023
Apr 2024
9 mos

Senior AI Solutions Consultant

London, United Kingdom · Reported to the Global Head of AI Product

Pre-sales expert and subject matter specialist on AI-driven solutions, leading adoption of Creative Studio — WPP's first generative AI platform — alongside Intelligent Content, partnering with agencies and clients to drive innovation through automation.

Selected achievements

Created an AI agent to automate copywriting for Heinz.
Authored a generative AI induction guide for new hires at WPP.
Designed prompts for automating processes in Creative Studio.
Developed a Creative Studio user guide to enhance team adoption.
Led multiple workshops training WPP agencies and clients on AI tools.

Advised WPP agencies and clients on using Hogarth's AI-powered tools to automate processes, producing significant time and cost savings.
Collaborated on high-level pitches demonstrating Creative Studio capabilities.
Developed and optimised tailored prompts to improve task automation and creative output.
Led adoption workshops with WPP's agencies and clients.

Guideline· 1 yr 1 mo

$50M media, advertising and technology company with 150 employees, created when private equity firm GTCR purchased SQAD and Standard Media Index.

Mar 2022
Mar 2023
1 yr 1 mo

VP EMEA

London, United Kingdom · Reported to the CRO / 1 Sales Director, 1 Sales Engineer

Player-manager leading EMEA sales, growing revenue through SaaS planning and ad intelligence solutions in highly competitive markets.

Selected achievements

Won the global business for Dyson and TikTok.
Hit a $2M team growth target through new logos and account expansion.
Created the successful business case for a Prisma integration with MediaTools.
Drove efficiencies by implementing company OKRs across EMEA.
Expedited and enhanced the sales process by hiring a Sales Engineer.

Grew EMEA revenue selling SaaS planning and ad intelligence solutions.
Led a high-performing sales team across the full cycle, lead to close.
Ran complex enterprise sales cycles requiring partnership with Product, Engineering and Data & Insights.
Managed pipeline against a $2M team growth target through new logos and account expansion.
Met $200K cross-sell and upsell targets selling new ad intelligence products.
Maintained a self-imposed 90% retention rate with key accounts including IKEA, Dyson and Dentsu.
Updated C-suite on client pitches, revenue projections and projects.
Advised Product on platform enhancements and defined business cases for EMEA-critical integrations.
Grew the team by hiring, training, onboarding and mentoring.

SQAD LLC· 13 yrs

Privately held AdTech/MarTech company providing advertising intelligence and media planning & analytics tools. 90 employees, estimated revenue $19M.

Oct 2017
Mar 2022
4 yrs 6 mos

VP EMEA

London, United Kingdom · Reported to the CRO / 1 Sales Director, 1 Regional Client Advocate Director

Promoted by the CEO to expand SQAD's EMEA business on the strength of regional results. Led the London team supporting 10,000 users across top agencies and Fortune 500 companies including GroupM, Publicis, Procter & Gamble, AB InBev, IKEA and Amazon.

Selected achievements

Won L'Oréal's global business — the largest win in SQAD's history.
Team contributed $7.5M TCV in new business between 2019 and 2022, including Procter & Gamble, and grew existing accounts such as Dentsu by 30%.
Hit a $780K team growth target through new logos and account expansion.
Met $200K cross-sell and upsell targets selling ad intelligence products to existing customers.
Maintained a self-imposed 90% retention rate with key accounts including IKEA, Dyson and Dentsu.
Exceeded 2020 and 2021 sales quotas by 35% and 60% respectively despite COVID disruption, winning global business for Mattel, L'Oréal, AB InBev and IKEA.
Opened SQAD's Paris satellite presence and hired a Client Success Manager, driving approximately $1.8M in revenue over three years.
Supported FWA/Comcast's ability to win $1.7M TCV in new business by forming a strategic partnership that expanded the London and Paris business.
Improved RFP response efficiency by 20% by implementing a formalised response process and team.
Co-authored a media management and automation white paper that contributed to a 10% sales uptick in Q4 2019.
Led and managed the MediaTools integration project with Adazzle.
Won the 2018 SQAD Power Player Award for growing the EMEA team and business.

Led business development and sales strategy across EMEA.
Managed complex sales cycles with Product, Engineering and Data & Insights.
Managed pipeline against a $780K team growth target through new logos and account expansion.
Met $200K cross-sell and upsell targets selling ad intelligence products to existing customers.
Maintained a self-imposed 90% retention rate with key accounts including IKEA, Dyson and Dentsu.
Implemented EMEA OKRs to hit quarterly and annual goals.
Led executive business reviews for high-profile clients including AB InBev and Nestlé.
Developed playbooks for Enterprise, SMB and Tech Touch customer segments.
Advised the Client Success team on minimising churn and improving retention, and ran customer journey mapping sessions.
Grew Sales and Client Success teams through hiring, training and mentoring.
Updated C-suite on EMEA strategy, pitches and revenue projections.

Apr 2009
Oct 2017
8 yrs 7 mos

Client Success Director EMEA

London, United Kingdom · Reported to the Head of Client Success / 6 Client Success Managers

Promoted by the CEO to lead SQAD's EMEA expansion and open a new London office. Managed a region servicing 40+ countries and 40+ Fortune 500 clients and agencies.

Selected achievements

Increased SQAD's growth by 30% by opening the London office.
Produced savings of approximately 1.5 FTE by streamlining the onboarding process.
Successfully led Procter & Gamble's EMEA onboarding across 40 countries.
Onboarded the Nestlé account across 35 countries.
Enhanced data and analytics for Nestlé and GroupM by building custom BI dashboards.
Accelerated database configuration by 40% by training the team to use SQL.
Led hundreds of training and engagement activities for key EMEA clients.

Opened a new London office and established SQAD as a UK entity.
Developed and led a high-performing EMEA Client Success team supporting 9,000 users across top agencies and Fortune 500 companies including Procter & Gamble, Amazon, SC Johnson and GSK.
Led global account onboarding including Nestlé, SC Johnson, Mondelez, Procter & Gamble, Samsung, Publicis and GroupM.
Managed 15+ key Fortune 500 accounts including Nestlé, Visa, GroupM, Procter & Gamble and Johnson & Johnson.
Developed and executed client outreach strategy and engagement events, increasing client value and stabilising at-risk accounts.
Authored internal and external playbooks and operational manuals to drive adoption.
Orchestrated process mapping analysis sessions with clients including Amazon.
Resolved escalated issues in compliance with SLAs.

Capabilities & credentials

Growth & Revenue

Consultative growth strategy
Enterprise SaaS sales
Pitch leadership
Pipeline & forecasting
Cross-sell & upsell
Renewal management
Market expansion

AI & Product

Generative AI strategy
AI agent design
Agentic workflow automation
SaaS product development
Product growth
Roadmap influence & customer voice

Customer Success

CS strategy & operating model
Enterprise onboarding
Retention & churn reduction
Executive business reviews
Playbooks & enablement
Client training & workshops

Leadership

Team building & hiring
Player-manager leadership
Talent development & mentoring
Stakeholder management
C-suite reporting
Cross-functional partnership

Education

University of Kansas

BS, Journalism — Advertising

Award

SQAD Power Player Award — for growing the EMEA team and business (2018)

Certifications

AI Fluency: Framework & Foundations — Anthropic · Jun 2026
Introduction to Agent Skills — Anthropic · Jun 2026
Full MEDDPICC — MEDDIC Academy · Oct 2025
Agentic AI and AI Agents: A Primer for Leaders — Vanderbilt University · May 2025
Prompt Engineering for ChatGPT — Vanderbilt University · Aug 2023
Edge Academy Certified: Executive Program — The Trade Desk · May 2023
PRINCE2 Foundation and Practitioner — PeopleCert · Mar 2019

Plus 21 further certificates in generative AI, agent design, prompt engineering and marketing technology.

Scaling AI adoption into revenue growth.

Career highlights

Ask my CV anything

17 years, four companies

Selected work

WPP Open FAQ Agent

Google Pixel agentic marketing pilot ↗

"Dutch CMO" launch avatar ↗

Entrepreneurial ventures

Continuo ↗

Promptzilla 3000 ↗

Experience

WPP· 1 yr 10 mos

Sr. Director of Growth Consulting, WPP Open

Director of Product Growth

Hogarth· 1 yr 4 mos

Head of Customer Success, Intelligent Content

Senior AI Solutions Consultant

Guideline· 1 yr 1 mo

VP EMEA

SQAD LLC· 13 yrs

VP EMEA

Client Success Director EMEA

Capabilities & credentials

Growth & Revenue

AI & Product

Customer Success

Leadership

Education

Award

Certifications

Outside work

Selected impact

Career highlights

Ask my CV anything

17 years, four companies

Selected work

WPP Open FAQ Agent

Google Pixel agentic marketing pilot ↗

"Dutch CMO" launch avatar ↗

Entrepreneurial ventures

Continuo ↗

Promptzilla 3000 ↗

Experience

WPP· 1 yr 10 mos

Sr. Director of Growth Consulting, WPP Open

Director of Product Growth

Hogarth· 1 yr 4 mos

Head of Customer Success, Intelligent Content

Senior AI Solutions Consultant

Guideline· 1 yr 1 mo

VP EMEA

SQAD LLC· 13 yrs

VP EMEA

Client Success Director EMEA

Capabilities & credentials

Growth & Revenue

AI & Product

Customer Success

Leadership

Education

Award

Certifications

Outside work